The Priceline Group
Jan 26, 2000

Priceline.com Receives Notice Of Allowance For 7th U.S. Patent

NORWALK, Conn.--(BUSINESS WIRE)--Jan. 26, 2000--Priceline.com (Nasdaq: PCLN) said today that the U.S. Patent and Trademark Office (PTO) has notified priceline.com of its approval of another U.S. patent application that, when issued, will be priceline.com's seventh U.S. patent related to the Company's buyer-driven commerce system.

Priceline.com currently holds three U.S. patents covering various aspects of buyer-driven commerce, including the Company's core U.S. Patent No. 5,794,207 and U.S. Patents No. 5,797,127 and No. 5,897,620. Also, priceline.com has now received a total of four more patent allowances related to aspects of its buyer-driven commerce system. Priceline.com has filed over 25 additional U.S. patent applications dating back to 1996.

Under the U.S. patent system, the PTO issues what are called notices of allowance to inventors prior to the actual issuance of patents. The notices let the inventors know which specific claims in their applications have been allowed by the PTO as patentable.

Priceline.com enables consumers to achieve significant savings by using their personal brand flexibility as a way to get goods and services at well below publicly advertised prices. Priceline.com takes consumers' price requests and then presents them to participating sellers, who can fill as much of that guaranteed demand as they wish at price points determined by the buyers. Priceline.com's "virtual" business model allows for rapid scaling using the Internet. Because the Company electronically collects consumer demand, it can fill this demand directly with sellers or by using proprietary databases.



This press release may contain forward-looking statements which are made pursuant to the safe-harbor provisions of the Private Securities Litigation Reform Act of 1995. Expressions of future goals and similar expressions including, without limitation, "may," "will," "believes," "should," "could," "hope," "expects," "expected," "does not currently expect," "anticipates," "predicts," "potential," and "forecast," reflecting something other than historical fact are intended to identify forward-looking statements, but are not the exclusive means of identifying such statements. These forward-looking statements involve a number of risks and uncertainties, including the timely development and market acceptance of products and technologies and other factors described in the Company's filing with the Securities and Exchange Commission. The actual results may differ materially from any forward-looking statements due to such risks and uncertainties. The Company undertakes no obligations to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.

CONTACT:
priceline.com
Brian Ek
203/299-8167
brian.ek@priceline.com
or
priceline.com
Mike Darcy
203/299-8168
mike.darcy@priceline.com